David D. Lawson
I close the gap between what engineering builds and what customers need. I'm leading the scale technical account management team at Wiz(opens in new tab) across EMEA, helping security teams get real value from the platform.
Customers don't buy products; they hire them to do a job.
Clayton ChristensenWhat I Believe
Product meets reality
Every feature ships with assumptions. Someone has to sit with the customer, find where those assumptions break, and feed that back to the team. That's the job.
Technology should disappear
The best tools dissolve into the workflow. If users notice the technology, the experience has already failed.
Ship your thinking
Writing clarifies thought. Building in public creates accountability. A year of weekly posts teaches you more than a month of planning ever will.
Context is king
Understanding the full picture — business goals, team dynamics, technical constraints — is what separates advice from actual help.
customersuccess.guide 
52weeks